Visit Malaysia Year Essay Contest

KUALA LUMPUR: The newly-unveiled logo to promote the Visit Malaysia Year 2020 campaign has drawn widespread sneers and jeers on the Internet.

Many netizens have mocked the logo as they feel that it is of poor design for such an important programme to promote the country.

The logo, designed to look like a postage stamp, features an Orang Utan hugging a proboscis monkey and a turtle on a beach, all wearing sunglasses and the Petronas Twin Towers.

It carries a tagline –Travel. Enjoy. Respect.

Netizens said they would be ashamed to promote the Visit Malaysia year 2020 as the logo was not up to Malaysian standards.

Twitter user, Joolee (@tanjoolee) said the logo showed lack of self-respect of the Tourism Ministry.

“Travel. Enjoy. Respect? The hideous logo indicates a severe lack of self-respect on the part of Tourism Ministry,” she tweeted.

Nuar (@penaberkala ) suggested on Twitter that a contest should have been organised for the public to design and select the best logo design.

“It is so sad to see the Visit Malaysia 2020 logo. Why not do a contest, and then select the best. Award the winner with something.

“There are many Malaysians who are talented and can contribute something great to our nation.”

Andy (@2namuh) criticised the design, saying that he wished to see a better logo for the tourism campaign.

“A kiddy art competition would come up with more content and creativity than this, I promise! Or is that a LOL Visit Malaysia 2020 logo? Oh come on…,” he wrote on his Twitter account.

Facebook user, Firdaus Sinichi Mansor expressed his disappointment of the logo design.

“We urge the government to come out with a better logo as there are many talented Malaysians Designer that can come out (produce) with a better logo.

“The Year 2020 should be futuristic but (need to) incorporate (designs of) local culture with flora and fauna,” he said.

On Friday, Tourism and Culture Minister Datuk Seri Nazri Aziz unveiled the logo at Asean Tourism Forum in Chiang Mai, Thailand.

PUTRAJAYA, 13 May 2016 – A total of 16 students from upper primary and lower secondary schools were announced as winners of last year’s Tourism Malaysia Essay Competition, during a prize-giving ceremony at the Putrajaya International Convention Centre (PICC) today.

The first prize winners of both categories received RM2,000, followed by RM1,500 for winners of the second prize, and RM1,000 for the third prize. The schools of the top three winners also received RM500 and a certificate. Besides that, a total of ten participants from both categories took home RM250 as consolation prizes, while their schools received a certificate each.

The Director General of Tourism Malaysia Datuk Seri Mirza Mohammad Taiyab presented the prizes and certificates to all the winners and representatives from their schools (please refer to the attachment for the list of winners).

The essay competition was organised by Tourism Malaysia last year from 20 October to 31 December, in conjunction with the Malaysia Year of Festivals (MyFest) tourism campaign. It was in collaboration with Astro Digital Publications, who promoted the competition in its publication, the ’Oh My English’ Workbook. The workbook, published four times a year, is used by many schools to teach the English subject. Its fun, comic-book style presentation, along with the use of popular characters from the ’Oh My English’ television comedy series, provided the perfect platform for tourism awareness among students.

The competition aimed to raise awareness and educate the students from primary and lower secondary schools on the importance of the country’s tourism industry. Besides that, it also aimed to promote the country’s tourist attractions and destinations to students and cultivate the habit of travelling in their own country.

MyFest 2015 was a continuation of the successful Visit Malaysia Year 2014, emphasising on the various festivals celebrated by the country’s multicultural society. A total of 25.7 million tourists visited Malaysia during the campaign, contributing a revenue of RM69.1 billion.

Both tourism campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by the year 2020, as outlined in the Tourism National Key Economic Area or NKEA.

ENDS

For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourismmalaysia.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2015, Malaysia registered 25.7 million tourist arrivals and RM69.1 billion in receipts.

Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sector have been enhanced to help secure Malaysia’s position as a leading tourist destination and achieve the country’s target of 36 million tourist arrivals and RM168 billion in receipts by 2020.

The targets set under the Tourism NKEA will be achieved through the implementation of twelve Entry Point Projects (EPPs) clustered under five themes: Affordable Luxury; Nature Adventure; Family Fun; Events, Entertainment, Spa and Sports; and Business Tourism.

Press contact:

Media Relations Unit:

Shukri Hanafiah, Senior Deputy Director, Corporate Communication Division
Tel: +603-8891 8767
Email: shukrihanafiah@tourism.gov.my

Editorial Unit:

Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.m


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