There is a common misconception that we want to clear up: that an acceptance letter to a top-tier business school is all about what you’ve achieved so far.
An acceptance letter to a top tier MBA program is not a blue ribbon for past achievements. While it’s certainly true that admissions committees want to know what you’ve accomplished thus far, it’s because they are trying to assess your future promise – your potential.
You must convince the admissions committee that you are just getting started and that you will achieve even greater things in the future!
One of the primary ways is to get the admissions board excited about your future plans – and you can do that with your career goals essay.
One question appears in some form in just about every application:
“What are your short-term and long-term career goals and how will our program prepare you to achieve those goals?”
Is the admissions committee really all that interested in what job you hope to get when you graduate? Do they want to read 10,000 essays about each candidate’s rung-by-rung plan for climbing the corporate ladder? Not really.
If not, then why do they ask the career goals question?
They ask the question because they want to be convinced that you have outstanding “potential.” There’s that word again. At MBA Prep School, we define “potential” as a collection of capabilities fueled by passion and directed by purpose toward a defined set of career goals. It follows that an A+ career goals essay must express your career purpose, career goals, and career action plan.
Your past achievements are evidence that you have the capabilities (i.e., skills, talents, and experiences) necessary to achieve your aspirations. Many candidates undermine their chances for admission by proposing a set of lofty career goals that don’t appear realistic when viewed in the context of their past experiences and strengths. Grand ambitions are fine but you can hurt your chances for an acceptance letter if you are unable to convince admissions officers that the dots connect from your past accomplishments to your future aims.
Defining your career goals is a central step in formulating your application strategy because a powerful career goals essay will tell the admissions officers how you plan to become a leader of consequence once you graduate. The coherence of your career goals essay will serve as an elegant proof of your potential. Your career goals, if properly developed and defined, will set you apart from other candidates competing for a spot at that school and that’s exactly what you want them to do.
To help you meet this challenge, we’ve created a simple rubric that you can use to predict how your career goals essay might be “graded” by the admissions committee. By grading your essay drafts on your own, you will be able to determine how to improve upon the quality of your essay.
|A+||Your career goals address a significant problem that you have the capabilities to solve, in a field that you are passionately interested, the career goals are personally meaningful, and the results are socially beneficial.|
|A||Your career goals address a significant problem that you have the capabilities to solve, in a field that you are passionately interested, the career goals are personally meaningful|
|B||Your career goals are aligned with some of your capabilities in a field that interests you.|
|C||Your career goals are aligned with some of your capabilities|
|F||Your career goals are unclear or misaligned with your capabilities and lack significance, passion, meaning, and social benefit.|
Let me be clear that writing a career goals essay that scores in the top 2% is not easy. The difference between an A an A+ is that the career path you are dedicated to will benefit others in a significant way. We are not suggesting that you need to write about starting a non-profit organization to get into business school. The world needs investment bankers, consultants, entrepreneurs, and corporate CEOs too, and business schools still have room in their classrooms for candidates with these kinds of ambitions. If it’s hard to make a case on social benefit, you just need to work that much harder to convey your passion for your career path and explain why your career goals are meaningful to you.
Nothing we’ve said here should imply that we are recommending that you manufacture an answer that is simply meant to hit the admissions committees’ hot-buttons. Remember that admissions officers read thousands of these essays and so they can tell the difference between aspirations that have integrity and those that are simply engineered for effect.
Creating an A+ answer to the career goals question will require hard work and soul searching on your part but can be very exciting once completed. You will have a coherent, logically structured set of career goals aligned with your abilities, deeper motivations, and sense of purpose. In essence, you will have a roadmap to guide your career journey from MBA school onwards.
Upon graduation I wish to lead the fiber-optics product management team in one of the world’s largest optical communication companies (such as Alcatel-Lucent and AT&T), supervising a group of 5-10. Striving to promote myself within the organization, I wish to become the Vice President of Marketing in the fiber optics segment, supervising several dozens of employees.
My mid-term goal is to become the founder and CEO of an innovative fiber optics firm. I desire to position the company as a profitable, international and leading company in its industry, and aspire to establish a sustainable organization, creating workplaces for thousands of employees and turning an underdeveloped area into a flourishing industrial zone. Passave, an optical communication company, which was lately acquired for $300M, is a model for such a successful company.
After fulfilling this goal, I intend to follow the growing trend of successful executives who moved to the public service sector. My plan is to become a senior manager in the Prime Minister’s Office.
I chose my first full time position in the Optronics Division at the military because I knew it will introduce me to the diverse optical communication community in my country, equipping me with basic hands-on experience in the field. The first two years I worked as a Physicist and a System Engineer and then I was promoted to the position of Electro-Optical Projects Manager in the division’s headquarters. There I set the goals, supervised and directed 9 Project Mangers in optical projects performed by 7 different companies in the defense industry.
At that point I realized that for developing the managing tools required for a senior manager I’ll need to gain more experience in bigger organizations. Therefore, I persuaded the head of the R&D directorate to be reassigned to a classified Intelligence unit. My first mission as an Optical Engineer was to lead a group of 4 in building a module which was the heart of a $100M system. One year later I was appointed to a Team Leader where I commanded a team of 8. Two years later I was promoted to Project Leader.
I understood I lacked the financial and international experience of technological project management to lead a global optical communication company. I therefore became a Project Leader in a classified unit of the PMO. I supervised a team of 20, and managed all financial aspects of a $2M project (presented to the Minister of Defense), where I also had the marvelous opportunity to negotiate with highly ranked officials of three foreign governments.
While considering studying for a PhD, I worked as a part time an Internal Consultant of 5 Project Leaders. I then became an Entrepreneur in Residence (EIR) in Precede, an entrepreneurship and investment firm, in hope to learn more about becoming an entrepreneur. Working in Precede, I matured in my understanding. I realized I still lack some Finance, Marketing and General Management foundations, which an MBA will enable me to develop.
In light of my long term goal to become a founder and CEO of a technologically oriented company, I’ll need to gain the strongest possible general management skills. The finance and marketing foundations will compensate for my inexperience in these fields. The structured formal general management education I’ll acquire in Wharton will broaden my view and give me the tools to leverage my experience and create a successful company. I believe an MBA is the most structural way to learn how to build organizational values, culture and design organizational structure and hierarchy.
Moreover, most of my leadership experience was developed in governmental organizations, where a leader is defined in terms of his values, inter-personal skills and professionalism. However, looking into the future, I will need to lead in the private sector where leadership is also characterized by the talent to lead corporate players in global, competitive markets and an understanding of the cultural, economical and financial forces that drive the marketplace. Hence, I believe studying by the researchers of the Center of Leadership and Change Development like Prof. S. Kaplan who composed Framing the Future will help me build and lead a high performance optical communication firm.
My experience is mainly based on large and established organizations. Hence, learning from Prof. Dushnitsky on the various dimensions of new venture creation and growth in Entrepreneurship, will show me his perspective on the trail I wish to follow as a founder. Desiring to build a sustainable company, I am looking forward to taking Strategy and Competitive Advantage, where I hope to learn how to create and maintain such an advantage. Learning how to identify entrepreneurial opportunities and how to exploit them where “Creating Values” was contemplated, will lay a solid basis for achieving these goals by myself.
In a world which is growing ever flatter, I find international exposure and experience important for the global company I wish to found. The Multinational Management major courses, such as Global Strategic Management, and participation in the Global Immersion Program will prove valuable in helping me understand other cultures which will be important when penetrating new markets. This international exposure will improve my ability to establish contacts with other nations, hence supporting my longer term career goal of rejoining the PMO.
Wharton’s mindset and student body imply numerous benefits. The exciting opportunity to participate in school’s management would contribute to the fruitful interaction between students and faculty. I plan to take part in the leadership development activities and the various student clubs to create strong friendships. These connections, combined with the great global alumni community, can be especially relevant as an eco system for the company I plan to start and for recruiting its management backbone.